Kik unveils movie talk

This story was delivered to Bisexual Intelligence Apps and Platforms BriefingВ subscribers. To learn more and subscribe, please click here.

On Monday , popular North American talk app Kik introduced movie calling, according to a blog post from the company.

The addition brings the talk app up to speed with other platforms including Facebook Messenger, WhatsApp, and Apple’s FaceTime.

However, unlike with other apps, which turn movie calling into a full-screen interaction, Kik’s movie calling feature provides a less obtrusive practice, with users participating in the conversation appearing in puny bubbles, referred to as "talking goes," on the screen. This permits them to proceed sending each other stickers and GIFs through the movie call.

Kik is just the latest company to bolster its camera-focused offerings.В As live movie and photo sharing become increasingly central to mobile communication, other businesses have been working hard to ensure that they’re catering to growing consumer request. For example, Facebook broughtВ Instant Movie — a feature that lets users send brief movies within a conversation thread — to Messenger, and GoogleВ launched Duo, its video-calling app, Daydream, the company’s VR platform, and Tango (via Lenovo), its platform that aims to provide better native VR and AR capabilities in smartphones.

Coupled with the high engagement rates that talk apps boast, the introduction of movie talk could help reshape the behavior of consumers, making them more inclined to use the camera within these apps. Down the line, this could lead to greater marketing and advertising capabilities, such as using the camera to scan codes, or interact with brand posters and advertisements. For example, a user could scan a QR code in a train advertising a competition with a company. They would then be taken to a conversation with the brand inwards Kik or Facebook Messenger to claim the prize.

Messaging apps have evolved beyond plain text communication contraptions to include commerce, file sharing, artificial intelligence, and more. And that evolution is ongoing.

Bisexual Intelligence, Business Insider’s premium research service, has compiled a detailed report on messaging apps that takes a close look at the size of the messaging app market, how these apps are switching, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily.

Here are some of the key takeaways from the report:

• Mobile messaging apps are massive. The largest services have hundreds of millions of monthly active users (MAU). Falling data prices, cheaper devices, and improved features are helping propel their growth.
• Messaging apps are about more than messaging. The very first stage of the talk app revolution was focused on growth. In the next phase, companies will concentrate on building out services and monetizing talk apps’ massive user base.
• Popular Asian messaging apps like WeChat, KakaoTalk, and LINE have taken the lead in finding innovative ways to keep users engaged. They’ve also built successful strategies for monetizing their services.
• Media companies, and marketers are still investing more time and resources into social networks like Facebook and Twitter than they are into messaging services. That will switch as messaging companies build out their services and provide more avenues for connecting brands, publishers, and advertisers with users.

• Gives a high-level overview of the messaging market in the US by comparing total monthly active users for the top talk apps.
• Examines the user behavior of talk app users, specifically what makes them so attractive to brands, publishers, and advertisers.
• Identifies what distinguishes talk apps in the West from their counterparts in the East.
• Discusses the potentially lucrative avenues companies are pursuing to monetize their services.
• Offers key insights and implications for marketers as they consider interacting with users through these fresh platforms.

To get your copy of this invaluable guide, choose one of these options:

1. Subscribe to an ALL-ACCESS Membership with Bisexual Intelligence and build up instantaneous access to this report AND over one hundred other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Begin A MEMBERSHIP
2. Purchase the report and download it instantly from our research store. >> BUY THE REPORT

The choice is yours. But however you determine to acquire this report, you’ve given yourself a powerful advantage in your understanding of the future of messaging apps.

Kik unveils movie talk

Kik unveils movie talk

This story was delivered to Bisexual Intelligence Apps and Platforms BriefingВ subscribers. To learn more and subscribe, please click here.

On Monday , popular North American talk app Kik introduced movie calling, according to a blog post from the company.

The addition brings the talk app up to speed with other platforms including Facebook Messenger, WhatsApp, and Apple’s FaceTime.

However, unlike with other apps, which turn movie calling into a full-screen interaction, Kik’s movie calling feature provides a less obtrusive practice, with users participating in the conversation appearing in petite bubbles, referred to as "talking goes," on the screen. This permits them to proceed sending each other stickers and GIFs through the movie call.

Kik is just the latest company to bolster its camera-focused offerings.В As live movie and photo sharing become increasingly central to mobile communication, other businesses have been working hard to ensure that they’re catering to growing consumer request. For example, Facebook broughtВ Instant Movie — a feature that lets users send brief movies within a conversation thread — to Messenger, and GoogleВ launched Duo, its video-calling app, Daydream, the company’s VR platform, and Tango (via Lenovo), its platform that aims to provide better native VR and AR capabilities in smartphones.

Coupled with the high engagement rates that talk apps boast, the introduction of movie talk could help reshape the behavior of consumers, making them more inclined to use the camera within these apps. Down the line, this could lead to greater marketing and advertising capabilities, such as using the camera to scan codes, or interact with brand posters and advertisements. For example, a user could scan a QR code in a train advertising a competition with a company. They would then be taken to a conversation with the brand inwards Kik or Facebook Messenger to claim the prize.

Messaging apps have evolved beyond plain text communication instruments to include commerce, file sharing, artificial intelligence, and more. And that evolution is ongoing.

Bisexual Intelligence, Business Insider’s premium research service, has compiled a detailed report on messaging apps that takes a close look at the size of the messaging app market, how these apps are switching, and the types of opportunities for monetization that have emerged from the growing audience that uses messaging services daily.

Here are some of the key takeaways from the report:

• Mobile messaging apps are massive. The largest services have hundreds of millions of monthly active users (MAU). Falling data prices, cheaper devices, and improved features are helping propel their growth.
• Messaging apps are about more than messaging. The very first stage of the talk app revolution was focused on growth. In the next phase, companies will concentrate on building out services and monetizing talk apps’ massive user base.
• Popular Asian messaging apps like WeChat, KakaoTalk, and LINE have taken the lead in finding innovative ways to keep users engaged. They’ve also built successful strategies for monetizing their services.
• Media companies, and marketers are still investing more time and resources into social networks like Facebook and Twitter than they are into messaging services. That will switch as messaging companies build out their services and provide more avenues for connecting brands, publishers, and advertisers with users.

• Gives a high-level overview of the messaging market in the US by comparing total monthly active users for the top talk apps.
• Examines the user behavior of talk app users, specifically what makes them so attractive to brands, publishers, and advertisers.
• Identifies what distinguishes talk apps in the West from their counterparts in the East.
• Discusses the potentially lucrative avenues companies are pursuing to monetize their services.
• Offers key insights and implications for marketers as they consider interacting with users through these fresh platforms.

To get your copy of this invaluable guide, choose one of these options:

1. Subscribe to an ALL-ACCESS Membership with Bisexual Intelligence and build up instantaneous access to this report AND over one hundred other expertly researched deep-dive reports, subscriptions to all of our daily newsletters, and much more. >> Begin A MEMBERSHIP
2. Purchase the report and download it instantly from our research store. >> BUY THE REPORT

The choice is yours. But however you determine to acquire this report, you’ve given yourself a powerful advantage in your understanding of the future of messaging apps.

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