Snapchat getting six billion movie views daily, but how does it compare to Facebook’s eight billion?

A movie created when Snapchat hit four billion daily movie views explains "What’s a view?"

A movie created when Snapchat hit four billion daily movie views explains "What’s a view?"

Days after Facebook announced that its users observed movies eight billion times a day, Snapchat told the Financial Times on Sunday that its smaller set of users opened movies six billion times a day.

The statistics expose quick growth: Since the spring, movie watching has tripled on Snapchat and doubled on Facebook. Outside that comparison tho’, the data points don’t suggest much help in stacking up the two social entertainment services, which are challenging with YouTube and other movie apps for the time and attention of content creators and the pocketbooks of advertisers. Here’s a look at notable differences that make the big figures incongruous.

Tick-tock

The most demonstrable disparity is that Facebook requires at least three seconds or more of a movie to play before counting it as a view. Snapchat counts a view instantaneously on fountain. Both have data that highlight how many movies are played to the end, but neither has publicized that information.

Automatic

Facebook users mostly encounter movies when scrolling down their news feeds, and many movies geyser automatically as people go past them. The feature is meant to make movies more eye-catching and to eliminate the need for people to wait for the content to fountain. But even if someone scrolls past an “auto-play” movie and doesn’t actually tune in, it can still be a view. By default, these movies also are muted.

Snapchat requires far more engagement to get a movie commenced. Users have to tap on an icon to explosion one.

Where you at

Snapchat’s been able to arrive at billions of movie views a day solely through a mobile app. In addition to an app, Facebook geysers movies through its website and on others’ websites by permitting publicly collective movies to be embedded elsewhere. It’s a fatter ecosystem, and one that Snapchat has hinted through its terms of use policy that it could eventually do more to directly challenge with.

What you are

Neither Facebook nor Snapchat has been entirely upfront about what counts as a movie for purpose of the big viewership numbers. Snapchat, for example, has several different types of movies. There are messages sent inbetween friends, mini posts combined into longer movies and clips from professional outlets such as ESPN and CNN that are interspersed in inbetween articles. In the longer movies, whether Snapchat registers a view for each individual lump or just one overall isn’t certain. Snapchat didn’t instantly react to requests to comment.

On Facebook, people often share movies from other services that can be viewed within the feed. Those don’t count as a Facebook movie view, a spokeswoman said, which means overall video-playback on Facebook is actually higher than captured by the 8-billion number.

The money

Both Snapchat and Facebook are ramping up sales of movie ads, however the number of ads they’re selling and the amount of feedback they give to advertisers on viewership is far apart.

Snapchat is concentrating on the thickest advertisers, seeking big deals for a few catches sight of and championing the idea that buying an ad on Snapchat is like buying an ad for television. Facebook is seeking a broader spectrum of buyers, and suggesting far more precise capabilities and accounting. It’s also planning to split ad revenue with content creators in some cases, but likely with a far larger group than the about twenty media companies that Snapchat does that with.

One thing both companies have agreed on: The days are youthfull in the era of online movie.

“It’s pretty amazing how quickly it’s growing but there’s a lot more to do,” Facebook Chief Executive Mark Zuckerberg told analysts and investors last week.

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